
Logo work for my friend Jeremy’s new wine club. He’s a bear.
The original inspiration for the logo was based on those Indian Petroglyphs where the animal has an arrow (it’s life meter) going from the mouth to the stomach:
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Turns out they’re called Fetishes. Imagine my delight when I googled Bear Fetish for reference material.
The bear, unfortunately, is a humped animal. The shape is perfect for a fetish arrow, but the wine bottle didn’t work as I had imagined it.
Instead, the wine bottle becomes the innards of the bear, the lip of the bottle his subtle smile, and the remainder of the wine drooling from his mouth.